Ehm - don't see any "two reasons" - which is what confused me 
And no then - a company like Red Bull, being involved with paintball, would not be about selling more to the paintball community - same goes for Bawls, Coca-Cola - or whatever.
It is pure branding - and as such does not pertain to the whole "manufacturers should not own teams thing".
Red Bull does not own two Formula 1 teams, because they hope to sell more to people driving cars - it's about being associated with something considered cool, and thereby lending "cool factor" to your brand.
For a paintball manufacturer, the case is entirely different. - By far most of your marketing activities relate directely to your sales in the sport - and for that reason, owning a team includes too great a risk, and the upside is very little..... much better to disassociate yourself with descisions made by teams, that can potentially harm your brand, by "just" being a sponsor.
If a player on a team owned by Smart Parts is caught using a gun cheat (for instance), the fallout and decline in sales will be much more severe, than if the team was merely sponsored.
Nick
And no then - a company like Red Bull, being involved with paintball, would not be about selling more to the paintball community - same goes for Bawls, Coca-Cola - or whatever.
It is pure branding - and as such does not pertain to the whole "manufacturers should not own teams thing".
Red Bull does not own two Formula 1 teams, because they hope to sell more to people driving cars - it's about being associated with something considered cool, and thereby lending "cool factor" to your brand.
For a paintball manufacturer, the case is entirely different. - By far most of your marketing activities relate directely to your sales in the sport - and for that reason, owning a team includes too great a risk, and the upside is very little..... much better to disassociate yourself with descisions made by teams, that can potentially harm your brand, by "just" being a sponsor.
If a player on a team owned by Smart Parts is caught using a gun cheat (for instance), the fallout and decline in sales will be much more severe, than if the team was merely sponsored.
Nick
